Developing brand, portfolio, messaging, and rollout strategies for North America’s largest family of safety brands, owned by leading private equity firm Kohlberg & Company.
H&S conducted research in the field and worked with executive leadership to develop brand, portfolio, messaging and rollout strategies that leveraged existing brand equity and assets. We established a new brand system big enough to accommodate the company’s rapid growth through acquisition and its category-defining suite of innovative products and services.
"Adding Safety to our name makes the mission and vision of our company clear, protecting lives and progress on critical utility, broadband, and infrastructure projects. With our continued strategic acquisitions, we've grown to own the traffic control space. Further growth and company-led innovations will take us into adjacent safety categories."
AWP Safety Family of Brands
Capabilities: Research, Strategy, Design, Communications
Developed and successfully launched new corporate brand and acquisition integration within eight months. AWP Safety debuted at The Waste Management Open 2023 and Super Bowl LVII.