Evolving the brand and digital presence of a growing digital retail consultancy to better differentiate the company, its services and value proposition in an increasingly commodified marketplace.
H&S developed Momentum Commerce’s initial brand strategy when it was founded in 2020. For this repeat engagement, we focused on developing a clear communications framework for the growing company and a strong design system to showcase their bold and evolving vision, their new tech-enabled services, and their increasing data expertise.
We created a 4-phased approach — Designing for Understanding, Designing for Performance, Designing to Showcase Results, and Designing for Desire — to establish the clear communication of their strong value proposition, create their new website, organize their portfolio of products and services, and develop a flexible system of design assets for continuing communication across channels. We collaborated with our long-time strategic partner Design Axl to develop an updated visual brand system and new website. With an accelerated timeline, the site launched in time for the industry’s most important annual trade show.
Brand, Communications, Digital Design, Experience Design, Research, and Strategy