World Technology Games
Brand Positioning

Case Study

Developing a globally resonant brand and design strategy to raise awareness, desire and funding for a new global event.

Key Strategic Questions
How should the newly formed World Technology Games express the dynamism and relevance of their new endeavor -- a compelling and utterly unique global competition designed to celebrate science and elevate the global innovators who will inevitably change our shared future?

We love the idea of a new kind of Olympics -- a global event for today’s tech savvy audiences that focuses competition on the critical skills and emerging technologies that will define our lives going forward.

For this assignment we developed a clear, expandable, and easily translated communications framework, including mission and vision, that could seamlessly be applied to media and social distribution channels. We also created an identity and a culturally sensitive design system to showcase their bold vision and drive interest in their business plan.

The results of this project were used to refresh their placeholder website and develop investor materials as well as to inform sizzle reels and pitch decks for select partner audiences across borders. We worked with our partner Design Axl on the web refresh portion of the project.

The effort is now in market seeking funding and partnerships and anticipating a 2024 launch announcement.

H&S Role & Services

  • Facilitated workshop with full development and advisory team which included experts and partners across multiple disciplines, from science and global events to media and sports marketing.
  • Developed and refined brand positioning, value proposition, and mission, vision, and values.
  • Created a communications and messaging framework that could be easily translated for global audiences and expanded as the event grows.
  • Developed a easily recognizable identity that can be applied to physical and digital environments.
  • Developed an initial design system that could be used to standardize sales materials and inform sizzle reels -- for a visually diverse but unified approach to market.
  • Presented brand materials on advisory board calls and to full partner group for alignment.
  • Applied initial materials to refresh the website and prepare it for potential launch.
  • Designed suite of design templates and assets for use across social and presentation materials.
  • Developed investor deck.

Key Result

  • Team is now in market securing global partnerships and investor funding.