What can be delivered with in-person entertainment is changing radically thanks to new technologies. At the same time, a global pandemic has left the world's consumers hyper-connected but socially isolated. These two things have fueled a deep consumer desire for participation.
As we re-emerge, consumers expect more co-created experiences in themed environments. They want to immerse themselves. Leading brands are looking for ways to provide those kinds of immersive experiences and extend their IP in unique, memorable, and meaningful ways.
Harves Global Entertainment is focused on providing consumers next generation entertainment experiences with well-known global brands in new and emerging markets.
Global teams face special challenges aligning communication efforts, particularly with sophisticated IP owners. Even while global consumers share common desires, executions vary by market, IP owners have specific considerations, and unexpected questions arise.
A strong brand articulation and communication process helps a global team create and deliver experiences that are consistent, authentic, and locally customized across markets-- exceeding partner expectations.
H&S created a brand system that was flexible enough for global ambitions, yet structured enough to ensure cohesiveness across partners and geographies. We developed communication plans for in-market opportunities, for global press, for investors, and for new product offerings. We created and translated verbal and visual assets across languages, cultures, countries, and teams to promote projects for IP partners (with their own instantly recognizable brand standards) without losing the vision of Harves.
As a strategic partner, our work enabled Harves to successfully create and launch new immersive entertainment offerings that resonated in local markets while protecting the global brand equity and assets owned by world-class IP partners like Manchester United and the NBA. We also developed naming and portfolio strategies across properties and products, including the company's proprietary mixed reality technology.