Allison Shaw is Herzog & Schindler’s director of communications. She brings to the firm more than a decade of experience in cultivating brand voices and developing bespoke, integrated communications strategies for public and private sector organizations.
With an emphasis on communications management and public affairs, Ms. Shaw’s early career focused on effective community and media relations strategies for the constituent-owned utility, Denver Water. Her role expanded to include internal communications and the development of the award-winning “Use Only What You Need” advertising campaign. Based on this experience, she decided to further pursue brand and marketing communications endeavors.
The rapid emergence of social media, which demanded a more agile approach to marketing, evolved her skillset to include the deployment of macro and micro communications tactics that both reiterated and enriched brand narratives across channels and platforms. She has since produced, directed, and overseen communications, marketing, and brand strategies—involving custom combinations of public relations, digital strategy, art direction, copywriting, video production, event planning, and talent management—for the Denver Art Museum, the global entertainment company AXS Events, and the iconic interior design house F. Schumacher & Co.
Ms. Shaw attended the University of Denver, where she graduated magna cum laude and Phi Beta Kappa and averaged 60+ days of skiing per year. Never one to miss out on a great concert, she spends most weekends (and the occasional school night) at venues around New York City with her husband, Drew. When not out seeing live music, she’s usually curled up with their beloved senior dogs, Oliver and Bo.