Tricia Travaline is a dynamic, experienced marketing advisor with outstanding success in building and scaling marketing organizations and creating strategies that drive sustainable growth. As a strategic consultant with Herzog and Schindler, Tricia can help drive large strategic marketing initiatives and roll up her sleeves to do whatever it takes to get a job done thoughtfully and efficiently.
As Chief Marketing Officer at Skyword, Tricia built and led the marketing organization for this SaaS+ content marketing company from start-up phase to leading the industry with 400+ enterprise and mid-market customers. She also launched The Content Standard, an award-winning content marketing news and industry destination and served as a regular contributor.
Prior to Skyword, Tricia served as a Senior Director of Divisional Marketing at RSA, The Security Division of Dell/EMC. There she led corporate marketing, public relations, digital marketing, and crisis management. She managed RSA’s brand in the U.S. and in key regions including EMEA and APAC ensuring a consistent brand experience and messaging.
Earlier in her career, she served as Vice President of Marketing for Be Free, the premier affiliate marketing company that transformed online advertising from pay-per-view to pay-for-performance. She built the marketing organization and helped guide the company from Series A funding to its IPO and eventual purchase by ValueClick.
Tricia also has headed up marketing at Teikametrics, a marketplace advertising platform and services company. There she launched the company’s new brand and product positioning strategy. She also led marketing at XIUS-bcgi, a global wireless infrastructure company.
Tricia loves golf, Pilates and shred classes, reading, and great episodic storytelling. Her favorite time is spent with family and friends.