In her role as project manager, research, Lulu Li conducts competitive and market studies for clients across sectors, including the arts and sciences, entertainment, manufacturing, and technology, informing their brand and business strategies. She also mentors the firm’s student interns, an aspect of her job she finds greatly rewarding.
Li conducted her Ph.D. research in Sociology at the University of Cambridge, UK, after studying Logistics & Supply Chain Management at University of Warwick (MSc) and Human Resource Management & Industrial Relations at Keele University (MA).
In her spare time, Ms. Li enjoys the outdoors and traveling with her husband Xinyi Liu, professor of archaeology at Washington University in St. Louis, and Isaac, her 4-year-old son. She speaks English, Mandarin and Cantonese.