The dynamics of this environment compel a rethinking of current brand and business practices to align with new systems and find new growth opportunities. It requires strategic and relational insights, new models, clear communications, and disciplined operational agility.
As a women-owned small business, we partner with you in navigating today’s changing landscape to define critical opportunities and create new value.
Our multi-disciplinary team of strategists, technologists, and designers brings decades of experience with innovative startups and well-established brands. We work across a spectrum of capabilities and projects that range from initial strategy and positioning through to product development and experience design. We’d love to talk with you about your immediate challenges.
Brand Positioning, Value Proposition, Category Definition/Refinement, Portfolio Review, Brand Extension, Team Alignment
Primary, Secondary, Market Analysis, Data Analytics, Competitive Positioning
Editorial Structure and Planning, Narrative Development, Messaging, Reporting (Annual, CSR), Social Content and Planning
Vision, Development, Design and Naming, Management
Concepting, Community Building, Communications